From its inception in 2006, Primp's line of ultra-feminine, casual clothing has been turning heads. After graduating from FIDM in Los Angeles, designer Wells Butler immediately set out to create statement pieces that combined comfort with style. Her end result was a fashion-forward line of tops, skirts, dresses and sweats with a unique twist on girly glamour. Primp was first carried in trendy boutique Dari, a local haunt for stylish celebrities who instantly gravitated toward Primp's soft fabrics, easy silhouettes, and unique sense of whimsy.
After Primp became a regular fixture on celebrities in the tabloid weeklies, the line was quickly picked up by specialty boutiques and high-end department stores. Primp has created a loyal following primarily due to its attention to detail, quality fabrics, fun designs, and bright colors. Wells considers each piece to be its own work of art, and with each new season Primp continues to evolve while maintaining its distinctive, feminine flair. Primp was designed for the woman who understands that you don't have to sacrifice comfort or individuality to express your own unique sense of style.
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